TR's Team know that when TR talks - there are always Take Aways.
SO...
While watching the video, listen for the following Take Aways and Take Notes!
TAKE AWAY #1 =
Old ROI - Return On Investment
New ROI - Ripple Of Impact
TAKE AWAY#2 =
Money-Driven Marketing is offensive to Mission-Driven Entrepreneurs, to Purpose-Driven Professionals.
TAKE AWAY #3 =
3 Step Sequence
- Increase your Impact
- Increase your Influence
- Increase your income
TAKE AWAY#4 =
Focus on IMPACTING your clients with quick wins by solving their challenges.
THEN...
Turn them into your success stories that can turn into...
- Testimonials (written, video, or audio)
- Case Studies (to use in your marketing)
- Advocates (promoting you and referring to you)
TAKE AWAY #5 =
Become a POI - Person Of INFLUENCE.
What you say about yourself is GOOD.
What others say about you is GOLD.
TAKE AWAY #6 =
When you have made an IMPACT and acquired INFLUENCE then your INCOME will increase.
TAKE AWAY #7 =
7 Steps of the ROI Roadmap
1. Mission
2. Message
3. Marketing
4. Media
5. Motivation
6. Magnify
7. Movement
Your MISSION determines your MESSAGING.
Your MESSAGING is applied to your MARKETING.
Your MARKETING is placed in MEDIA.
Your MARKETING MOTIVATES your audience to take action and your advocates to MAGNIFY your MESSAGE turning it into a MOVEMENT.
